01

DAS Web Redesign

Role:
Duration:
Industry:
Mid UX/UI Designer
Feb 2022 - Apr 2022
Marketing
Overview

DAS Group of Companies, a division of Omnicom Group, is a global group of marketing services companies. DAS includes over 200 companies. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.

Process

My contribution to this project was mainly focused as a UI designer, where I proposed concepts and with the decision taken, I applied the treatment selected throughout the experience. Also, I created a Design System to complement the development process. Finally, the functionalities of the site documented.

Lessons Learn
Summary
Problem
An experience outdated and with navigation issues in terms of the brand goal
Goal
Enhance the user's experience by providing an updated site with seamless navigation and focused on the brand needs, and linked to the new technologies and trends.
Learned

Creation of a design system from scratch, concepts proposals and iterations, client presentations and documentation of functional and animation details.

Project Gallery
No items found.