Signet Jewelers is the world's largest retailer of diamond jewellery. They have more than nine brands all arround the world and 2,800 stores in the U.S., U.K. and Canada to be the most important retailer in North America. Due to new technologies growing and problem solved based on tech and client necessities the ecommece sites of each brand wasn't consistent and non-user-centered-designed. We afront this project for five of the nine brands.
The project was tackled by sprints, where the team defined a set of times for each assignment. Each task consists of discovery, research, wireframes, and iteration. The design system was already designed at some point, so the team worked closely to build the entire page based on user testing findings.
Systematization of a design digital language, logic behing a homepage structure, content auditing and strategy, implementation of a user testing findings, and give feedback to user through animations.
