03

FH Web Redesign

Role:
Duration:
Industry:
Junior UX/UI Designer
Aug 2020 - Feb 2021
Public Relations
Overview

Fleishman Hillard is one of the top PR agencies in the world with over 100 offices in 29 countries. Hundreds of awards and impactful campaigns with the most influential brands in the world.

Process

From discovery to final design, the most complete process that I have been part of. Design thinking sessions, card sorting, information architecture, user testings, prototyping, wireframes and documentation

Lessons Learn
Summary
Problem
Despite their great reputation, their current website did not reflect any sort of their top agency attributes.
Goal
Create a modern site for a top PR agency in the 21st century. Their global presence and work quality were our main starting points for building a new experience.
Learned

My first project is probably where I feel I have learned more. Collaborative working, design and developers collaborative sessions, responsive design, time estimations, information architectures, user testings preparations, recordings, and takeaways findings.

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